Brand Spotlight: theBalm Cosmetics

This first of many brand spotlights is all about TheBalm Cosmetics, a brand I’ve been in love with for the past few years! TheBalm's multi-use, mega-fabulous beauty products offer quick fixes and wondrous solutions - and you'll love it too.

TheBalm Cosmetics was founded by Marissa Shipman when, in 2004, she realized that there were few simple products to help her look and feel glam all the time. What started as merely mixing cosmetics in her kitchen, TheBalm Cosmetics has grown to one of the hottest brands in cosmetics, with a product lineup consisting of makeup, skin care, hair care and nail polish. The products are both paraben and cruelty-free. Shadows and blushes are also talc-free.

A noticing feature of the brand is the packaging – retro and vintage images featuring women of the 20s, 30s, and 40s cover the palettes that stick out compared to the drab designs of many other brands. It’s a very unique take that promotes female empowerment in a neat memorable package.

Check out their site at thebalm.com, with one-of-a-kind tutorials filmed and added by wonderful ladies that love the product! If you want to get your hands on some of their products, TheBalm Cosmetics are found in retail stores around the globe and can be ordered online from their website. The company has also opened their first bricks-and-mortar store in the Mission District of San Francisco. If we’re fortunate enough, we could see more pop up through North America. Here’s hoping!

TheBalm is my go-to brand for almost everything. I believe I now have over 35 theBalm products in my collection...and it's continuously growing. Also, theBalm carries my favourite concealer (can't live without it!).