Not too long ago I've purchased theBalm products at 25% sale price at London Drugs (Canadian drugstore chain).
I didn't know much about this brand, but fell in love with most of the products after swatching and reading reviews.
What made me go 'ga-ga' over theBalm? I was intrigued by the retro packaging, smooth, velvety texture and excellent pigmentation of their eyeshadows.
Reviews to come!